

Hi, I’m Wade
Hi, I’m Wade
Hi, I’m Wade
It’s great to meet you!
I’m a designer who loves solving juicy problems and having a positive impact at scale.
Want to chat?
It’s great to meet you!
I’m a designer who loves solving juicy problems and having a positive impact at scale.
Want to chat?
It’s great to meet you!
I’m a designer who loves solving juicy problems and having a positive impact at scale.
Want to chat?
A few brands I’ve worked with
What they have to say

I had the absolute pleasure of working with Wade over at Service NSW. Right away, I noticed his genuine dedication to putting users first and his powerful ability to work seamlessly within our diverse team. He was a superstar when it came to communicating with all our stakeholders, and he always put his strategic thinking cap on to create solutions that were not just effective, but also user-friendly. With his deep expertise, unwavering commitment, and friendly cooperation, he's more than just a team member - he's a phenomenal asset!
"I had the absolute pleasure of working with Wade over at Service NSW. Right away, I noticed his genuine dedication to putting users first and his powerful ability to work seamlessly within our diverse team. He was a superstar when it came to communicating with all our stakeholders, and he always put his strategic thinking cap on to create solutions that were not just effective, but also user-friendly. With his deep expertise, unwavering commitment, and friendly cooperation, he's more than just a team member - he's a phenomenal asset!"
— Tara Hickman
PRINCIPAL PRODUCT DESIGNER, SERVICE NSW
PRINCIPAL PRODUCT DESIGNER, SERVICE NSW

Wade was a valued member of the Product Design team at SCATS (Sydney Coordinated Adaptive Traffic System) – part of Transport for NSW.
As Senior UX and UI Designer, Wade worked on all elements of the design process, from research planning and execution, through design ideation, iteration, wireframing, UI design, usability testing, and feature delivery. He collaborates extremely well with fellow designers, dev teams, and stakeholders.
Wade is a curious, proactive, and considerate designer. He is always looking for something to improve upon, has an excellent rapport with end-users, and a keen eye for detail.
In addition to be an all-around performer from a research and design perspective, Wade is also able to get across technical subject matter quickly. During his time at SCATS, he was responsible for re-designing elements of the platform that were extremely complex. He was able to easily comprehend traffic engineering concepts, which enabled him to have meaningful conversations with end-users, uncover their problems more effectively, and develop elegant solutions.
I highly recommend Wade and would gladly work with him again.
"I had the absolute pleasure of working with Wade over at Service NSW. Right away, I noticed his genuine dedication to putting users first and his powerful ability to work seamlessly within our diverse team. He was a superstar when it came to communicating with all our stakeholders, and he always put his strategic thinking cap on to create solutions that were not just effective, but also user-friendly. With his deep expertise, unwavering commitment, and friendly cooperation, he's more than just a team member - he's a phenomenal asset!"
— James Searson
Senior user experience manager, transport for nsw
Senior user experience manager, transport for nsw
Senior user experience manager,
transport for nsw

We engaged Wade on a challenging UX project with not only many moving parts but many parts not fully designed or prescribed. Through the UX development process Wade was exceptional - his client focus and project management skills developed a wonderful prototype and he has lifted the complex project to a new level. His outputs, creativity and time management are excellent as is his use of sophisticated software and tools to help us as clients understand the logic and approach.
Thank you Wade and best of luck for the future.
"We engaged Wade on a challenging UX project with not only many moving parts but many parts not fully designed or prescribed. Through the UX development process Wade was exceptional - his client focus and project management skills developed a wonderful prototype and he has lifted the complex project to a new level. His outputs, creativity and time management are excellent as is his use of sophisticated software and tools to help us as clients understand the logic and approach.
Thank you Wade and best of luck for the future."
— Paul Maguire PSM
DIRECTOR, MIXOPIA

Wade is a diligent user experience designer who adds a high level of detail and care to everything he does. He is excellent at providing well thought out solutions in a timely manor.
"Wade is a diligent user experience designer who adds a high level of detail and care to everything he does. He is excellent at providing well thought out solutions in a timely manor."
— Alex Waterhouse
LEAD UX DESIGNER, KAYO SPORTS · BINGE
LEAD UX DESIGNER, KAYO SPORTS · BINGE
Case studies
Redesigning a world leading intelligent traffic signal system
Senior Product Designer
Redesigning a world leading intelligent traffic signal system
Senior Product Designer
Redesigning a world leading intelligent traffic signal system
Senior Product Designer
Redesigning a world leading intelligent traffic signal system
Senior Product Designer
Get in touch
wadejulian.design@gmail.com
Get in touch
wadejulian.design@gmail.com
Get in touch
wadejulian.design@gmail.com
Get in touch
wadejulian.design@gmail.com